Product Experience

Alex · 2026-02-26
Extremely Important ! Current Placement Rule has zero sense. Why would TOS adjustment block the ROS and PP adjustments. Plz fix asap, and add placement rule to Strategic Objective PLZ !!!!

Oksana · 2025-09-13
Please prioritize adding this feature. At the moment, I still have to manually update placements every single day, despite having a Scale Insights subscription. This defeats the purpose of automation and makes campaign management unnecessarily time-consuming

Muhammad Fahad · 2025-07-21
Add it please

Johannes And · 2026-07-14
Scale Insights Marketing Stream hours included or still order-based?

Kevin Rowe · 2026-06-29
Ryan Irwin Thanks Ryan! Setup was very easy to implement!

Dmitry Kucherov · 2026-06-15
I support this feature as well. Actually we need this ASAP. Lots of sellers I know are switching to ADLABS because they have a better way to do it.

Daniel Lai · 2026-03-31
another test note

Daniel Lai · 2026-03-28
this is a test note

David Holmes · 2026-03-11
yes, need this as soon as possible

Mayur Sethi · 2025-12-25
When is this planned, it would be good to have timeline visibility like Q2-2026 or something for the Top 20 features requests

nutritioncenters · 2025-12-13
yes please we need this!

Muhammad Fahad · 2025-11-07
yes please add this feature.

Kevin Rowe · 2025-09-04
This would have massive impact! Im currently bidding 12 hours and this would allow me to bid the other 12 hours, allowing me to likely spend 25% more per day. 25% is huge!!

Normann L. · 2025-05-30
Yes, please introduce this function as soon as possible

Jackson Anderson · 2025-05-23
We need this, it would be super helpful

Daniel Lai · 2025-05-20
We need to overcome the overlap between hourly bidding and 7 day bidding algo

Daniel Lai · 2025-05-20
For future

HR Ecommerce LTD · 2025-04-29
YES! This is a must have feature. The dev team should work on this feature ASAP! AdLabds has implemented this feature for their users perfectly well and you can check it out here: https://youtu.be/-TMzUKo5_WE?si=48oszq3gOTa8B2EY&t=1200

Daniel Lai · 2025-04-29
if we can only go up by TOS modifier ... would this be at least something useful

Tal · 2025-03-28
Zohaib Rana What I meant is the data from Marketing Stream, such as hourly CR \ ACOS \ CTR and so on.. something that you can't get in SI, yet.

Zohaib Rana · 2025-03-28
Tal Dayparting trend shows hourly sales and graph. Would be great to add % modifiers on hourly basis.

Tal · 2025-03-26
but also to have a heat map \ chart \ graph that shows me the hourly data of my product, so I can decide if I want to run normal dayparting based on the hours or increase \ decrease bids by the hours

Naila Baghirova · 2025-02-25
Support the request, this function is a must have !

Leiby Freund · 2025-02-19
Yes, that is correct. If SI could save daily search term data, we would have access to more historical insights, allowing us to identify trends in underperforming or irrelevant keywords more effectively. Currently, we are limited to 65 days. Additionally, it would be highly beneficial to view data at the search term level and see in which campaign or ad group a particular search term appeared. Right now, SI only provides search term data at the ASIN level. This is especially important when advertising multiple similar products with overlapping search terms. Since the data is split across different ad groups for different products, we may not realize that certain search terms are "bleeding" across campaigns, impacting performance. Having a search term-level view would help optimize negative targeting and budget allocation more effectively.

Aaron Biner · 2026-03-03
It would be good to be able to tag a kw in tracking.

Adrian Meakin · 2026-08-07
Scale Insights Excellent. I've added it to Claude and it works! Thanks for the quick response.

Adrian Meakin · 2026-08-06
This is needed urgently. Claude is amazing for Amazon and you should be prioritising a connector or MCP. If you don't you will be left behind and customers like us will find other solutions

ismail acar · 2026-07-13
Yes, that would be great. Please give us the API.

Amazon UK · 2026-06-14
Any update on this? We're in the age of MCPs and APIs - I think any company should be prioritizing this to stay relevant

Anatolilife · 2026-05-01
yes pls

Eric · 2026-04-29
yes pls

Ashok Mistry · 2026-02-06
+1 need this too

Restream user · 2026-01-14
up up up please !

Stofinity · 2025-09-30
i want that too

Jenny · 2025-04-10
I'd like this too

Andres Agudo gonzalez · 2026-04-11
Sería muy importante

Chris · 2026-03-04
Hi Daniel, thanks for working on this feature. Will the hourly data also allow us to analyze CVR by hour? This would make dayparting optimization much more actionable. Thank you.

Johannes And · 2026-02-09
Daniel Lai any update?

Mayur Sethi · 2025-12-25
This and Hourly Bids will go hand in hand, how is the product and engineering team planning this? When is this feature going to come out for general public use? These are among the top 3 requested features linked to AMS implementation

Tal · 2025-11-17
Scale Insights What does it mean "Open"?

Naila · 2025-05-10
Any updates on when this feture will become available? We desperately need this data…

Naila Baghirova · 2025-05-02
This would be very useful!

ismail acar · 2026-07-14
Strong +1 on this. We run Scale Insights across our US and UK accounts and connected the MCP as soon as it launched — pulling performance data into our AI workflow has been excellent. The one gap that blocks us is that it's read-only. Our AI analysis produces specific, well-justified configuration changes, but every one still has to be re-typed into the UI by hand — 20+ fields per bidding rule, plus criteria profiles and strategy assignments. The analysis is instant; the data entry is now the bottleneck. What would close the loop for us: write support through the MCP for - Strategies - Bidding rules - Criteria profiles - Strategy assignments - Negative keywords / targets Since this touches live bids, a preview / dry-run that returns the proposed changes for an explicit confirm step — the same pattern as your existing Bids Preview — would keep it completely safe. Nothing goes live without a human OK. Happy to be an early tester whenever a beta opens. Thanks for building the MCP.

Zohaib Rana · 2025-07-30
it'd be also nice to have tags in Performance>Keyword tab to easily filter most important keywords in one go

Max Sigurdson Scott · 2025-05-30
Yes, all the other major keyword trackers have it.

Thomas Ho · 2025-07-24
Brendan Morris That's good to hear! This means they can enable this sooner!

Brendan Morris · 2025-07-23
no need for AWD API... AWD inventory is part of SP API.. ScaleInights already has the data.... they just need to add it to the app..

Antony Xian · 2025-07-22
The restock forecasting is not accurate without including the AWD inventory in the calculations. Please consider adding this feature ASAP.

[JJ+AD] Vin Fresco · 2025-05-23
Seconding this. I currently put AWD stock in the 3PL column but having an AWD column that auto updates would provide much more clarity.

Johannes And · 2026-07-14
How? : ) Scale Insights

Dmitry Kucherov · 2026-06-15
This is critical for large catalogs. Please prioritize Parent-Level Sales Trends ASAP. Even better, add the ability to create custom ASIN groups (not just Parent ASINs) so we can analyze and optimize campaigns by our own product collections and business logic. This would be a huge improvement for power sellers.

antimo coppola · 2026-02-11
When is the implementation scheduled? It is very important for big sellers who have many variants.

Torsten Willms · 2025-04-03
Yes that would be super helpful for accounts with many variations

Richard · 2025-02-26
agree +1

Tal · 2025-03-26
and also give the ability to check the CR of my ASIN compare to the market, and also CTR compare to the market, based on the chosen date range - same as what you have in H10 and also to check my average selling price compare to the market's average selling price

Daniyal · 2025-06-18
Scale Insights Thanks for marking it as complete and adding feature in Ads Insight for manual negation. Is it possible to add the same feature in negation rule? Like, adding an option to do the negating on ad group level or campaign level

Tal · 2025-06-16
Scale Insights How can I find it in the negative rule? I can not find any new settings for it Thanks!

Dmitry Kucherov · 2026-08-15
Following up on this Feature with Added functionality: Custom ASIN Groups with Group-Level Performance Analytics Problem Parent-level reporting is too broad for large variation families. A single parent may contain multiple groups of child ASINs that differ significantly in conversion, traffic response, advertising efficiency, margins, or product attributes. When all child ASINs are combined under the parent, these differences disappear. Manually selecting the same ASINs every time is not scalable. Requested feature Allow users to create, name, save, and reuse custom ASIN groups, including multiple groups within the same parent listing. Required functionality Create custom groups by selecting multiple ASINs Name, edit, duplicate, and delete saved groups Create multiple groups under the same parent Use saved groups as filters throughout the dashboard and reporting Compare multiple groups against one another Display consolidated organic, advertising, and profitability statistics for each group Export group-level data Example One parent listing may contain ten logical ASIN groups that perform and react to traffic differently. We need an analytical level between the individual ASIN and the entire parent to identify those differences and make better PPC, pricing, and inventory decisions. Business impact This would eliminate repetitive manual selection, reveal performance differences hidden by parent-level aggregation, and make Scale Insights significantly more useful for large catalogs.

Jeremy Abend · 2025-03-31
This is a pretty urgent feature for us. Hoping it gets implemented soon

Joao Medeiros · 2025-03-27
Any timeline on this? Super urgent here. We have been trying to use Excel for years and still not perfect.

Peter Scratchley · 2025-03-17
Please try to make sure the fees as accurate as possible. Helium 10 leaves out a lot of important metrics (i.e. Storage and Coupons). So, if Scale Insights can create a highly accurate account fees/profit section, it will be superior to H10 in yet another way 😉

Joao Medeiros · 2025-02-06
We NEED to know across ALL marketplaces, how much we are actually spending each month, besides the Sales related costs. These costs are such as SAS Premium Services, storage fees, coupon redemption fees, platform fees, etc.

Muhammad Fahad · 2025-07-10
Please add this feature as quickly as possible. It is needed badly

Daniel Lai · 2025-05-20
Push to Product Backlog with details

Leiby Freund · 2025-05-13
This Would be a great feature.

Torsten Willms · 2025-07-11
this would be awesome

Tal · 2025-03-26
Scale Insights What does it mean "Open"?

Tal · 2025-03-26
I think it would be best if we just have the hourly data based on AMS to view it in a chart or something, based on product \ campaign \ keyword - and that way the user will have the option to decide smartly based on what hours to run the dayparting say for example, we have the hourly CVR data, so in the chart I will be able to see, based on the last X weeks what is the average CVR of each hour for every day of the week * for me for example, and for many other sellers as well for sure, my products are not selling very well on the weekends, and I want to know the hourly CVR so I can know when shuold I activate my campaigns during the weekends and when should I pause them, because the CVR \ ACOS is crap, but on the other side, I don't want to just turn off the ads entirely during that time... Thanks!

Johannes And · 2025-02-13
Daniel Lai I am not sure whether my suggestions is more AMC related at the moment or even feasible with the current status quo. Right now we only see the data based on Days (drilldown to ACoS, Conversion etc.) but would love having this for "Hours" as well to come up with better decisions. Depending on the roadmap, does it make sense to integrate this feature before starting with AMC?

Dmitry Kucherov · 2026-08-15
Following up on this one: Bulk Assignment of Automation Rules Through the Bulk File Problem Automation rules currently have to be assigned or updated manually across individual campaigns in many cases. With thousands of SKUs and campaigns, campaign-by-campaign assignment is not scalable. The alternative is using broad rules at the campaign-type level, but that sacrifices campaign- and SKU-level precision. Requested feature Add full automation-rule assignment capabilities to the Bulk File. The Bulk File should support All Rules Including but not limited to: Status Rules Placement Rules Daily Budget Rules Dayparting Rules Bidding Rules Standalone rules assigned to campaigns or campaign groups Required functionality Export existing rule assignments Assign rules by rule name or unique rule ID Replace an existing rule assignment Remove a rule assignment Apply one rule to multiple campaigns or campaign groups Validate rule names and IDs before processing Return a clear error report for unsuccessful assignments Leave existing assignments unchanged when the relevant field is blank Business impact True bulk rule assignment would eliminate hundreds of hours of repetitive work, accelerate automation rollouts, reduce setup errors, and allow large accounts to maintain SKU-level precision.

Dmitry Kucherov · 2026-06-15
Please Add the ability to bulk assign or reassign existing rules (bidding, status, budget, etc.) to multiple campaigns and ASINs via Bulk Import. When managing large portfolios with numerous campaigns and ASINs, manually assigning rules is not scalable. Since bulk rule creation is already supported, bulk rule assignment should follow the same workflow and logic. We are running a Large Catalog ~ 2500skus with a lot of campaigns and it’s becoming impossible to assign and reassign rules to campaigns and asins. Software is constantly freezing. 
It’s 2026 AI era. We are paying around $20k for scale insights and still spending countless man hours to manually do changes. Please roll out this feature asap! Thanks

Daniel Lai · 2025-05-20
push to product backlog high value to allow people to do bulk file edits with SI directly

Anna Verbik · 2025-04-04
Please enable change reversal feature. Sometimes changes don't make sense so we have to back manually to all campaigns and adjust on seller central (just spent 40 minutes doing this today). Thank you!

Daniel Lai · 2025-01-10
I think we need more details on the use case Which bid to reverse to in the change log

K · 2025-01-02
If this feature was added, bulk edits would also help tremendously for the same reason above... A poorly structured campaign or an error would result in many keywords that need reversing or manual editing. You can save time by not needing to manually search/filter for each keyword and applying the change or reversal on Amazon or in Ads Insights.

Equarus · 2025-11-11
I want more data like the order of searchterms as well, because in some cases, there's only 1 order, it will make data no really reliable.

Daniel Lai · 2025-05-20
push to tech backlog the issue is more of how the user is able to filter based on subgroup instead of main group but we would probably only look into it when we can resolve the telerik constraint in razor page

Anton Schmal · 2025-11-14
Das gleiche bitte für Merch by Amazon. Man hat zwar keine Anbindung zum Account (anderes Interface als SC), aber vollen Zugang zur advertising console. Würde sehr viele Seller ansprechen, da kaum Alternativen für Merch by Amazon. Danke!

Kelly · 2026-08-10
AwkerAgreed!!!

Awker · 2026-08-10
The system should allow users to extend the data lookback period beyond 90 days, or select a specific historical period for analysis, especially for seasonal products. Currently, the maximum analysis lookback period in Scale Insights is limited to the most recent 90 days. However, we have some seasonal products, and this makes it difficult to set up automation rules effectively!!!

Nikki Sprague · 2026-05-14
Would love to have this feature to be able to analyze long tail keywords instead of having to find them manually. A lifetime lookback would be ideal.

damien · 2025-04-15
Agreed - this is essential for long tail keywords

Anna Verbik · 2025-04-04
This is essential, please enable adjusting bids based on lifetime performance for slow-moving words. Otherwise it's impossible to automate those and it takes a lot of time and effort to adjust manually. Thank you!!!

Peter Scratchley · 2025-03-17
Yes. This is super important, especially for the Import Rule. If we discover a midtail or longtail keyword, it may not get 5 sales within the longest window (90 days). This means longtail variants are not being harvested correctly. They are being lost, and not added to the campaigns properly (unless the hit 5 sales <90 days which isn't possible for some lower traffic exact match keywords).

Lady Feliciano-Cua · 2025-12-16
Agree with this. This is especially helpful during tier 1 events, and can save lots of time.

Zohaib Rana · 2025-11-17
elyn , increasing budgets based on acos or spend should work fine. For example if campaign has ACOS less than 30% and is oob, SI automation running on hourly basis can increase budget by fix amount or percentage Increasing budget every 2-3 hours or more should work great In the evening hours or early hours when most people are not close to work station, having this automation to look for campaigns budget will work well

CULISE · 2026-06-02
Scale InsightsBasically I want to be able to use Scale Insights from Claude so I can do better PPC overall on Amazon. Claude has already all the data about the business and this way can make proper decisions and execute better.

Alejandro Suro · 2026-05-18
I would use it both to answer performance questions and do quick analysis but also to push bulk updates or campaign creation using natural language. The idea is we can speed up the campaign management and campaign creation beyond a campaign builder within the tool and also use the processed data within SI to ask the right questions. I figure the easiest would be to run it within Claude and to provide a similar access level as with the user permissions so either team members or agencies could access the data and push changes. We work with other sheets and internal documents, so accessing through Claude itself would be definitely more useful than a side chat within SI. A second layer, later in the dev would be to set up Rule Configurations based on natural language queries. It would help a lot to simplify the automation set up. Nevertheless, access to data through Claude both for analysis and pushing changes would be a huge and necessary step to catch up as most sellers are already looking for external tools to get access to it.

Leiby Freund · 2026-05-18
This would be amazing

Alper Sen · 2026-07-10
Is there any Update on creating custom group tags? In Helium10 you can add multiple tags for products to filter. Is that difficult or not possible in SI?

Enooso Italia · 2026-02-23
I would like it too, do you know when the update will come out?

K · 2025-10-07
The report could compare current and previous metrics. It could show values from both the current and previous day, week, or month, and show the positive or negative percent change of values. That would allow the user to know if immediate action needs to be taken, at a glance.

AMZ 04 · 2025-10-06
Scale Insights 1. I want all data about Sales and PPC data (in Summary: Sales distribution and Sales Trends tab, but for each asin), it's better if you can merge them into 1 report together and i can receive through email. These data is for per asin daily. 2. I want to receive data daily, weekly and monthly 3. It's up to you for the best performance.

Ulrich Buder · 2025-05-21
Ich finde auch, die Möglichkeit zu haben eine Werbekampagnen gemessen am TACOS auszuspielen wäre perfekt. Ich stelle mir das so vor: Die Keywords, welche als Targetings eingebucht werden, dessen organisches Rankings wird getrackt ebenfalls getrackt. Das organische Ranking wird in einer Spalte in der Werbekampagne angezeigt. So können entscheidungen getroffen werden, um Targetings anzupassen. Weitere Funktion: TACOS als Ziel ansteuern anstatt den ACOS. Fazit: Jetzt könnte ich Kampagnen weiterlaufen lassen, auch wenn der ACOS schlecht ist, weil ich sehe, dass die Gesamtumsätze (inkl. organische) sich verbessert haben. Kosten & Nutzen wird im gesamten gesehen. Sollten Kampagnen nicht gut sein, was den TACOS betrifft, dann könnte ich Targetings anpassen indem ich das organische Ranking der Keywords beachte. Klicks wären natürich am Besten, bekommt man es über AMC? Scale Insights

Johannes And · 2025-02-26
Axel I like the idea too but there is one part missing, as far as I know there is no proper way to to get the organic clicks of a keyword - only sessions. Therefore, you could only use TACoS based on child but not keyword level which makes it not very precise. Don't know if AMC is delivering any other data points. Scale Insights

Richard · 2026-01-22
Hey Ryan , great question—happy to share my reasoning. I do use bidding rule automations (and bulk adjustments based on CPC/ACoS vs. break-even targets) for the bulk of my campaigns, especially mature ones where performance is stable and predictable. That said, I still handle manual bid adjustments in two main scenarios: 1. Newly launched products/ASINs — I prefer manual control during the first 2–4 weeks (or until they have solid data, usually 50–100+ clicks). Automation rules can sometimes overreact to early noise (e.g., high initial ACoS from testing or low conversion volume), and I like to manually nudge bids based on real-time observations: search term reports, impression velocity, organic ranking impact, etc. Once the keyword/ASIN settles and I have confidence in the data, I shift it into automation. 2. Child ASINs (variations) that aren't worth a dedicated automation spot — Many of my listings have parent-child structures, and some low-volume child ASINs don't generate enough clicks/spend to justify their own rule set or even to trigger meaningful automation adjustments reliably. For these, I apply bulk manual tweaks (via bulk operations or sheets) tied to the parent's performance or simple CPC/break-even thresholds. It keeps things efficient without over-fragmenting my rules. Overall, it's a hybrid approach: automate where it adds the most value (scale + consistency), stay manual where precision or low data volume matters more. Curious—what's your setup like? Do you go full automation across the board, or do you carve out similar exceptions?

Richard · 2025-08-06
Upvote this feature. During manual adjusting Keyword bid, sometimes I'd like to bulk edit bid to breakeven bid as suggested in the Keywords table. Currently, the only option is to adjust each target manually.

Amazon UK · 2025-04-01
We have CLTV for ASINs in AMC, so just having the CLTV in ScaleInsights wouldn't make a difference for us or anyone else using AMC. But, having CLTV with keywords/ campaigns - i.e. directly linked to ads campaigns management in Scale Insights would by highly valuable. I'm not sure it's feasible, but I think Scale Insights should prioritize looking into AMC and seeing where they may be able to improve the ads rules etc. based on an AMC data integration. This could be 'game changing'. But you need to investigate feasibility - on an ongoing basis. Amazon is changing AMC, so it's something to keep an eye on as a big opportunity if it's not feasible currently.

samir trivedi · 2025-02-21
Hello, First of all thank you so much for considering it. The fact that LTV by ASIN would help determine long term strategy for the bidding rules. Mostly everyone focus on organic ranking and conversion however customer life cycle value would be very helpful. For an example: We sale product for $32 however customer purchases it (repeat customer/purchase) is x 4 and our repeat purchase rate is 26% then it may help us to determine if we should be bidding even higher than normal and focus on certain SKUs if we find out customer life cycle value and repeat purchase rate. It would be also nice to see this somewhere on dashboard eventually for the Brand. As a brand level, this matrix will help determine even larger strategy. Please let me know if you still have any questions. Thank you again for considering. By the way I was product manager managing digital softwares etc. You guys are doing awesome by implmementing Kanban style board.

Tal · 2025-04-26
and also to add the TOS impression share data of the campaign as a new column in the Keyword Targeting Strategic objective when assigning an objective to a campaign, because in the bidding rule there is the option now to change the bid based on the TOS IS criteria, so that would be much more comfortable to change the objective next to the TOS IS data there

Peter Scratchley · 2025-03-17
Fantastic about the ACoS, Spend, and Sales columns. Very useful. Please also add an override button for DayParting Rules. Specifically, a PPC Manager mode. This feature would enable us to monitor ad positions live on Amazon during our two-week PPC deep dive. As we are based in Asia, we face challenges in manually checking ad positions when DayParting is active due to nighttime in America. We need the ability to temporarily override DayParting rules, similar to how 'developer mode' functions when making website changes to prevent cache issues. This adjustment would let us make minor manual edits to exact match campaigns and view ad positions on desktop and mobile without altering our carefully scheduled DayParting settings. An override button would serve as a straightforward toggle, enabling us to efficiently proceed with our PPC work while bypassing DayParting restrictions. efficiently

Daniel Lai · 2025-01-10
Accept to move to Product Discovery

Daniel Lai · 2025-01-10
By default it would be 30 days of data shown With a tooltip to let the user know We will do version without allowing the user to change the days of data

Naila Baghirova · 2025-02-25
Would be great to have an access to AMC instructional audiences and being able to use them for SP and SD ads for non DSP clients

Amazon UK · 2025-02-05
This item can be merged with another one I posted. For clarity: 1. this is about Sponsored Ads - both products and brand. 2. There are two features needed: A) Audience creation (via AMC API) B) Audience bid increase (in settings for campaign adjustments, bidding rules, and for mass campaign creation)

Tal · 2025-01-04
* but negate in what way? Negative exact or negative phrase? * and negative in which campaigns? all of them, or will I have an option to choose from a dropdown? * maybe add a button to simply add it to the black list - I think that would be amazing!

Ron Barzilay · 2025-09-02
Matt Pearson yea it's also option to increase the budget, but the worst thing is to keep the campaign with low in budget %

Matt Pearson · 2025-09-02
This is an interesting idea! Alternatively, I'd like to increase budget on campaigns that are low ACOS but are running out of budget for the day. Like, if ACOS is 10% for the day (knowing not all data will be captured for another couple days), and at 90% of budget, I'd love a rule that could increase the campaign's budget by 10% or something like that.

Kristijan Katava · 2025-10-18
Scale Insights Thanks for the follow-up questions! Here are my answers: 1. What specific metrics or data points would you like to see when adjusting bids or pausing targets directly from the Ranking Tracker? The data already given in the dropdown for the target is enough. 2. How frequently do you anticipate needing to adjust bids or pause targets using this feature? During active campaign optimization periods, I'd likely use this multiple times per week. The frequency really depends on how volatile the rankings are and how aggressively I'm trying to maintain Top of Search positioning. 3. Are there any specific scenarios or examples where this feature would be particularly beneficial for your campaign management? Yes, several scenarios: Quick response to ranking drops: If I see organic rankings drop and sponsored rankings aren't compensating, I could immediately increase bids without switching tools Cost optimization during strong organic performance: When organic ranks well, I could quickly lower bids or pause sponsored targets to reduce spend Preventing target cannibalization: When I identify multiple targets attacking the same keyword, I could pause the underperforming ones immediately Seasonal/promotional campaigns: During high-stakes periods (Prime Day, Black Friday, etc.), being able to make real-time adjustments while monitoring rankings would be invaluable

One Super Admin · 2026-03-04
That's a very urgent task, because ACOS will go up with no control and your tool suffers from that too, because many sellers did not recognize this default check mark and they think something else influences that

Zayn Careem · 2025-08-26
Agreed. S&S orders get in the way when we're trying to scale to new audiences. Isolating it can make things clearer.

Muhammad Fahad · 2026-01-08
allow users to adjust bids based on Amazon's suggested bid including Suggested Bid, Lowest Bid and Highest Bid

Johannes And · 2025-01-31
What would be the source? Another tool? Amazon's search volume based on SQR?

Bamboo Vita · 2025-08-18
Hi elyn , I found this filter helpful also. I use this filter daily. For example: The Negative Rule analyses the data in the past 60 days and decide to negative specific search terms. But if we look back to 30 days, 90 days or this year data. The above search terms bring a good result (or hero search term). So We can manually enable the search term by removing the negation. We do this daily. - Checking high spend (no sales, high ACOS) search terms to negate over different period of times (30, 60, 90 days, this year) - Checking good search term in different period of times (EX: Bad in 30 days but good in 90 days). Filter if good search terms were negated (by Rules or manual step above). Then remove the negation of those search terms. Another case, we use this filter is. If we setup the Negative Rule to negate all search term with ACOS > 40%. But latter, if we want to scale, get more traffic, because our listings are more mature (more organic sales). We can bear with ACOS > 45%. This filter will help us quickly identify which search term (ACOS 40-45%), that need to be removed from negation. Please enable this Negation filter again. Thanks

Daniel Lai · 2025-02-11
Port into Discovery [9]

Leiby Freund · 2025-10-22
I would like to add that it will also be helpful of the TOS bid adjustment is also available in the campaign section just like on the ad console, as we add the TOS % in the campaign name too

Kristijan Katava · 2025-10-18
Scale Insights I am adjusting placements on a weekly or bi-weekly basis. Therefore, this feature would be used at least 2-3 times a month. I always add the highest bid modifier and placement at the end of the campaign name, such as “(TOS-100)”. Maybe renaming in bulk would be useful. For example, automatically taking over the highest placement and adding it to the campaign name could save time and reduce manual work.

Shao Kuang Ivan Ong · 2025-10-24
we need this to be implemented for SI to have accurate sales and profit data

dobie poon · 2025-10-24
It will be good if SI can include ALL the Amazon Fee, whether big or small then we can have a much better picture of our overall profit.

Amazon UK · 2025-06-04
Agreed - please prioritize this. And other marketplaces. It's a quick value add for scale insights, as all features are expanded to more marketplace coverage. And makes you relevant to more customers.

Joao Medeiros · 2025-05-03
fast...

Daniel Lai · 2025-01-10
Push to Product Discovery

Daniel Lai · 2025-01-10
a better version of this would be to show tracked status on Ads Insights - Search Terms stats so if they see it is not tracked ... allow them to easily toggle to track that keyword

Daniel Lai · 2025-01-10
push to product discovery

Daniel Lai · 2025-01-10
support sorting on all the ranking columns by date

Radoslav · 2025-08-27
This would be a great feature as it would allow to automate the targeting of sponsored brand headline campaigns and harvest keywords from SP campaigns. Currently if we want to do this it needs to be done by hand which is not ideal when there is a huge amount of products.

K · 2025-05-21
Oh, possibly include the option to add to whitelist/blacklist too because why not!

Daniel Lai · 2025-01-10
Push to Product Discovery

3🔴 Moonster · 2025-06-25
Add: - Campaign Status (Enabled/Paused) - Target Status (Enabled/Paused) - Portfolio / Campaign name (Contains/Not Contains) - Bid (Min & Max) to avoid adjusting low bid targets

3🔴 Moonster · 2025-06-25
Love this

Daniel Lai · 2025-02-11
Port into Discovery [11]

Daniel Lai · 2025-02-10
Under Review

Daniel Lai · 2025-02-14
Release notes https://docs.scaleinsights.com/docs/february-13-2025-release-notes

Daniel Lai · 2025-01-10
Already in Tech Backlog

ITALNOVA SRL - IT04873670238 · 2026-07-28
non solo questo, ci sarebbe bisogno di poter impostare anche alcuni prodotti con aliquote iva speciali. In Europa ci sono diverse aliquote. In Italia per esempio c'è iva standard al 22%, iva ridotta al 10%, ridottissima al 4% e esenti allo 0%

TOVT Ltd · 2026-03-17
Scale Insights Hi, To give an example, if we sell 10 of SKU A per day (on average over the last 30 days, for example), and our lead time was 16 days to being live on FBA, we would pause ads when DOI dropped below 16 (160 inventory). Or, we may begin to reduce the bids on ads when DOI drops below 23. It seems to be best applied as a criteria on Bidding/Status rules. Thank you in advance

TOVT Ltd · 2026-02-05
Scale Insights Hi! 1. Personally, optimising for CVR and Sales volume towards the highest optimising placement. It's difficult to manually make a tweak, wait 30 days (for example) for Scale Insights to only see that data and optimise for another 30 days (for example), before deciding on whether that was the correct decision or not. 2. This would be for Sales Keyword campaigns only, for us. 3. Weekly would be ideal, but flexibility is always the best answer! Thanks

Calvin · 2026-01-07
Scale Insights Hi! thank you for noticing the request. 1.CSV or Excel format is good. 2. Weekly Export is i think the sweet spot 3. Filter for Campaign Name / Adgroup Name. since we have this naming system inplaced for easy navagation. Thank you in advance!

Anton Schmal · 2025-11-13
Scale Insights Hey! 1. Ja in der EU ist es länderübergreifend wirklich spezifisch. 2. Deshalb wäre vermutlich die Möglichkeit, manuell für jedes Produkt die Steuersätze selber zu bestimmen, die beste! (Beispiel für eins unserer Produkte ist 7% in Deutschland, für ein Sale aus Italien aber 5%...) 3. Ja genau, andere Steuersätze für jedes Land, dank der OSS Regelung in der EU. Vielen Dank!

K · 2025-10-07
Scale Insights 1. Most of my products for example, actually have lower sales during Q4. It is an outdoor product with a boost during the spring and summer months. With the "active date range" trigger, I could create specific bidding rules for each quarter/month that is based on my historical data trends. A quick and rough example, not related to my data: Q1... Active Date Range: Jan 1 - Mar 31 Performance Criteria: ACOS >= 40%, Clicks >=10, etc Days to Analyze: 30 days (maybe this value should probably be within the active date range too?) Action: Target ACOS 30%, max bid increase/decrease 10% Q2-Q3 (Historically high sales date range)... Active Date Range: Apr 1 - Sept 30 Performance Criteria: ACOS >= 50%, Clicks >=15, etc Days to Analyze: 30 days (maybe this value should probably be within the active date range too?) Action: Target ACOS 40%, max bid increase/decrease 25% Q4 (historically low sales date range)... Active Date Range: Oct 1 - Dec 31 Performance Criteria: ACOS >= 30%, Clicks >=5, etc Days to Analyze: 30 days (maybe this value should probably be within the active date range too?) Action: Target ACOS 20%, max bid increase/decrease 5% It would be a headache to manage seasonal automations using rule priority values and would interfere with strategies that use advanced rule stacks with different "days to analyze". You also run the risk for an unwanted automation to trigger due to outlier performance if bidding rules are active all at once. 2. Overall, it would be nice to have finer control over which automation rules are active without having to manually turn on/off or edit existing rules. Again, this is especially helpful for seasonal products, and/or those with strong historical data. 3. Currently, I manually turn off or edit existing automation during date ranges with lower expected sales. If I don't take manual action, then we experience terrible off-season performance because our automations are taking action on performance meant for the peak-season, and vice-versa. I'd like my automations to be automated throughout the year and believe an "active date range" would solve this.

benchmarkets GmbH · 2025-09-20
elyn 1. Es ist nicht ganz klar, was hier gemeint ist. Die Benachrichtigung sollte täglich versendet werden 2. Einmal am Tag 3. Per E-Mail

benchmarkets GmbH · 2025-09-18
1. We track between 10 and 50 products for certain keywords that rank for the same keyword. Some of these are very generic keywords, such as gift-related terms, for which almost all of our products rank. 2. Since I have to pay one credit per keyword for each product, the pricing model and resulting costs become significant. For ten keywords for which I want to obtain search results and the position of my product, I have to pay fifty credits instead of ten if I want to see five products from that search result. 3. As keyword rank tracking is done by searching for the keyword on Amazon, and all search results from the first and second pages can be retrieved in a single run, I believe it doesn’t matter how many products need to be checked for this one SERP page. You already have all the data for that keyword. Instead of charging per keyword per product per user, the fee should be applied per keyword per user only, since the one-time effort of retrieving and extracting the search results for a keyword is the same—regardless of whether a user wants to know if one, two, or three products appear in the results.

Leiby Freund · 2025-07-23
This would be helpful to get an easy visual on stats, similar to what the ad console has

Noman Ahmed · 2025-06-18
Absolutely needed +1

Michael Modesto · 2026-07-28
Being able to create SKCs with Amazon Business as the audience.

Noman Ahmed · 2025-05-09
It is really important to know which criteria was triggered

Patrick Vaughn Jackson Jr. · 2026-05-14
Support for KDP ads requested

Radoslav · 2025-05-14
I registered to suggest exactly this! This would be very helpful as there are days when many competitors in the niche are running lightning deals and the advertised products don't convert at all. Would be great to have a "default bid" that is set in the beginning of the day and increased throughout the day if certain ROAS / ACsS is met and also have Max Budget option. It will be even better if the budget can be decreased by xx % if ROAS / ACoS below targets.

Joshua · 2025-05-02
I totally agree with this comment. We absolutely love Scale Insight, but this missing feature is a huge inconvenience. Our employees are pushing back about using the software because they don't want to have to log in and out between all the accounts all day long. The fact that they can't toggle between all the accounts, through their sub user interface is kind of crazy (almost all large Amazon service providers have solved for this). It's frustrating because it will drastically cut down on our productivity and employees are less inclined to make small changes here and there on all the accounts throughout the day because they have to continually log in and out of each account. Which means they tend to want to manage fewer accounts each day, instead of actively being in and out of all the accounts throughout the day making changes. The only solution that we have is to share our admin access to the whole team, which is an extremely undesirable workaround. In doing this it's impossible to have audit logs and check how well any particular employee is doing at anytime.

Amazon UK · 2025-01-26
I have had trouble 'trouble shooting' the organic ranking criteria from bid rules because this information isn't available - it means I have to test and wait a day to see what happens.

Amazon UK · 2025-01-26
We use bigquery heavily also - this would be highly valuable/ set you apart from others.

Amazon UK · 2025-06-24
this would save huge amounts of time... I spend so much time refiltering/ resorting.... the page is always reloading. PLEASE add this

Daniel Lai · 2025-02-11
Idea would be to have the "ASIN filter" added Port into Discovery [8]

Jakob Rieder · 2025-04-03
can someone explain this project a little bit in detail? What is the idea? What should be changed in SI?